Cocoon
Cocoon is a premium blanket brand built around comfort as identity. Rather than leaning on familiar luxury or heritage cues, AUW shaped the brand through a restrained visual system that lets the product carry the story.
I worked with the AUW team to translate that system into a digital experience. Editorial pacing, tonal imagery, and a quiet interface keep the focus on material, color, and form while carrying the brand’s sense of softness across the website.
Studio
AUWRole
Design, Engineering
Site
View LiveIndustry
E-commerce, Home, Luxury
