The team at A Unified Whole® and I launched the website for Casper's Caviar (Kudos Award on CSSDA, Honorable Mention on Awwwards)

Building off the brand strategy, we wanted to translate the sleek and minimal feel of the brand into a digital shopping experience that felt as refined as the product itself. Every element was designed to create a calm, editorial atmosphere that elevates caviar beyond traditional luxury tropes.

The result is a storefront that feels modern, intentional, and distinctly premium—a digital extension of the brand’s role as a tastemaker within contemporary dining and culture.